The Workbench
Across the world, people are being called to respond to one of the defining crises of our time — the collapse of inner wellbeing, the epidemic of loneliness, and the fracturing of human connection. As a response, many are envisioning communities, collectives, and impact-driven ventures rooted in a new consciousness. But brilliant ideas are dying by the wayside — because there is no space that honours both the depth of the vision and the rigour of building it.
MiM was born from four years of studying that exact gap — a founder with deep purpose and the mentorship that could have changed everything.
The Workbench is our answer to help make that journey productive and less lonely.
What it is
A curated, guided cohort of intentional builders — working on ideas, branding, positioning, and market fit in the $7 trillion wellness industry.
Who it's for
Entrepreneurs, coaches, therapists, teachers, designers, community builders, wellness practitioners, philosophers, yogis and guides — anyone sitting on an idea that could meaningfully improve the quality of human inner life.
When & where
A new Workbench begins on the 10th of every month and runs for two weeks, online. Further details are shared upon acceptance of your application.
How much
100 USD per shortlisted participant.
Modules
Integration
Inner journey to purpose mapping, product-founder fit, intention setting.
Idea Shaping
Founder archetype inspired business design, vision + mission + thesis, early versions of branding & presence.
MVP + Validation
Build the smallest thing that proves the thesis, run real customer conversations, make a confident continue / pivot / stop call.
Market + Culture
Voice, positioning and cultural DNA. Design a Go-To-Market plan, seed the first 100 people who care.